Morrisons ; The Great Retail Turnaround.

John Ibbotson

John Ibbotson / 14th September 2017

Morrisons half year results are in and its extremely positive news for what was once a very much ailing supermarket. CEO, Dave Potts has done a great job in turning the fortunes of the retailer around.

“Morrisons has quite simply been transformed over the past two years.

“Given the cut-throat market we’re in, this has been one of the great retail turnarounds.

“Dave Potts has kept his turnaround strategy simple and in the grocery world simple is generally best.

“By re-energising its food proposition and in putting customers first, Morrisons has regained their trust. This is another warning shot to the discounters, Aldi and Lidl.

“Crucially, Potts understands that Morrisons cannot now rest on its laurels but need to build on the momentum it has achieved.

“Staying still is a dangerous game for today’s supermarkets, however established and however deep their pockets.”


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