Kosmo Health and Beauty, Ukraine


New Store Concepts Formats and Retail Branding.

Kosmo Retail Brand Identity

KOCMO-branding
Paul King created a new Brand Identity that combined Pharmacy and Health and Beauty together.

Kosmo Retail Strategy

Kosmo is Ukraine’s second biggest health and beauty retailer after A S Watson with over 50 stores. Kosmo stores were smaller than the competition and though despite acquiring a pharmacy business had no Pharmacy offer within the Health and Beauty Store. Retail Vision reviewed Kosmo Retail Strategy  and recommended Kosmo develop an enlarged store format with a pharmacy together with a new store design to define the new concept.

Kosmo New Store Format

KOCMO-store-format

John Ibbotson and the Retail Vision team developed a new format with new space allocation, layouts, planograms, fixture design and opportunities for branding, promotion and customer communication. A separate Pharmacy was located within the format meeting all Ukrainian legislation.

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Just ask John:

m: +44 (0)7764 581452

t: +44(0)1484 607143

email: john.ibbotson@retail-vision.co.uk

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